Design foR All mediums
All platforms
All surfaces Creative Direction Built for Scale and Cultural Relevance
ABOUT Michael is a Creative Director and Brand Strategist who builds digital-first brands and integrated campaigns for global brands, cultural institutions, and leading talent. He blends technology, culture, and audience insight to create scalable brand systems that perform across digital, social, experiential, physical, and video platforms.
Trusted by global brands, academic institutions, and cultural organizations for long-term creative leadership and strategic design partnerships, he leads and mentors interdisciplinary teams. His professional practice also informs his teaching at Parsons School of Design and the School of Visual Arts.
Selected Systems + Brand Worlds
ALICIA KEYS • Hell’s kitchen
Extending storytelling beyond the stage through identity, campaign thinking, and cultural engagement.
Entertainment Brand Experience
jay-z • RZA • BRMC + More
Music Industry Work > Artist Identity > Fan Engagement > Visual Storytelling > Cultural Movements > Campaigns
Music + Artist Worlds
Immersive Storytelling + Emerging PlatformsSKIN IN THE GAME VR
A 360° cinematic experience exploring how technology transforms audience perspective.
2026 • q1Selected Systems + Brand Worlds
Selected Systems + Brand Worlds
01
ALICIA KEYS
04
Skin in the Game VR
02
Burning Man Project
Burning Man Project
03
Our Process
01 Alicia Keys
Entertainment Brand Experience
03
When we deliver, it’s not just a finished product—it’s a solution you can trust, backed by real care and effort.
Music + Artist Worlds
02 Jay-z • RZA •
Lincoln Center For The Performing Arts
Alicia Keys
Wrapped Raptor
Burning Man Project
Photo Art Direction
Cubed
Thursday Boot Co.
Logos
Kwiat
Digital
New Belgium Brewing
Green-Wood Cemetery × Printique
Publication
Buckminster Fuller Institute
Typography and Lettering
Howard University
Music and Performance
Sol Searching
Avon
Optum
Reality Sandwich and Evolver
Dodge
Coloring Ritual
Re:present

