Design foR All mediums 
All platforms 
All surfaces 

Creative Direction Built for Scale and Cultural Relevance


ABOUT 

Michael is a Creative Director and Brand Strategist who builds digital-first brands and integrated campaigns for global brands, cultural institutions, and leading talent. He blends technology, culture, and audience insight to create scalable brand systems that perform across digital, social, experiential, physical, and video platforms.

Trusted by global brands, academic institutions, and cultural organizations for long-term creative leadership and strategic design partnerships, he leads and mentors interdisciplinary teams. His professional practice also informs his teaching at Parsons School of Design and the School of Visual Arts.

Selected Systems + Brand Worlds

ALICIA KEYS • Hell’s kitchen

Extending storytelling beyond the stage through identity, campaign thinking, and cultural engagement.

Entertainment Brand Experience

jay-z • RZA • BRMC + More

Music Industry Work > Artist Identity > Fan Engagement > Visual Storytelling > Cultural Movements > Campaigns

Music + Artist Worlds
Immersive Storytelling + Emerging Platforms

SKIN IN THE GAME VR

A 360° cinematic experience exploring how technology transforms audience perspective.


2026 • q1

Selected Systems + Brand Worlds

Selected Systems + Brand Worlds

01

ALICIA KEYS

04

Skin in the Game VR

02

Burning Man Project

Burning Man Project

03

Our Process

01 Alicia Keys

Entertainment Brand Experience

03

When we deliver, it’s not just a finished product—it’s a solution you can trust, backed by real care and effort.

Music + Artist Worlds

02 Jay-z • RZA •