Lincoln Center for the performing arts

Summer For the city Festival

Creative direction and integrated campaign work supporting Lincoln Center’s Summer for the City festival—an open, citywide program activating public space through music, performance, and community engagement. The work focused on creating clear, flexible visual systems that could operate across diverse audiences, venues, and programming formats.

Design solutions balanced institutional clarity with cultural accessibility, ensuring consistency across promotional materials while remaining adaptable to a wide range of performances and public experiences.


Creative Direction: Michael Robinson

Focus: Brand Systems · Cultural Programming

Scope: Promotion Design · Image Direction · Identity Design · Environmental Graphics

Platforms: Digital · Experiential · Physical