Design foR All mediums
All platforms
All surfaces Creative Direction that Helps Brands, Artists, and Institutions Build Meaningful Experiences
ABOUT Michael Robinson is a New York–based Creative Director, Brand Strategist, Educator, and multidisciplinary artist specializing in culture-driven brand systems, experiential storytelling, and integrated campaigns.
Working across entertainment, technology, publishing, performance, fashion, and cultural institutions, he develops scalable creative ecosystems connecting symbolism, audience behavior, visual identity, and emerging media.
His work spans digital platforms, immersive environments, print, editorial, packaging, social campaigns, spatial storytelling, motion systems, and integrated brand experiences for globally recognized artists, institutions, and organizations.
selected work
alicia keys
Creating visual ecosystems that extend stories from the page to the stage and beyond.
Entertainment Worlds
project rock + Under Armor
Building identity systems where athletes, products, and communities become movements.
BRAND guidelines + SOCIAL
Performance + Culturelincoln center
Creating emotional connections between artists, audiences, and ideas through design, performance, and cultural experiences.
COCA-COLA
packaging + illustrationConnecting an iconic global brand with electronic dance music, youth culture, and audiences worldwide through visual storytelling.
BURNING MAN project
cultural movementsCreating artifacts, visual systems, and participatory experiences that transform ideas into shared moments.
Culture + Social ImpactHollywood pinups
Transforming creativity and influence into awareness, engagement, and action.
selected works
COCA-COLA
Connecting an iconic global brand with electronic dance music, youth culture, and audiences worldwide through visual storytelling.
packaging + illustration
BURNING MAN project
Creating artifacts, visual systems, and participatory experiences that transform ideas into shared moments.
cultural movements
Culture + Social ImpactHollywood pinups
Transforming creativity and influence into awareness, engagement, and action.
Alicia Keys
Entertainment Worlds
Creating visual ecosystems that extend stories from the page to the stage and beyond.
Lincoln Center
Cultural Experiences
buckminster fuller institute
Creating platforms and visual systems that connect visionary ideas with the tools, resources, and communities needed to scale design, technology, and human potential.
Creative direction for the Buckminster Fuller Institute’s Design Science Studio, advancing regenerative design initiatives grounded in Buckminster Fuller’s systems-based philosophy. The work translated design science principles into clear visual frameworks, scalable campaigns, and applied sustainability concepts across outdoor media, digital platforms, and collaborative product development.
Michael helped design the curriculum for the inaugural cohort and participated as a founding member, contributing to collaborative research and applied strategy. Studio work was exhibited internationally, including during Art Basel Miami, through online programming with Gray Area SF, and in convenings with the United Nations in partnership with Leadership on Purpose.
buckminster fuller institute
Creating platforms and visual systems that connect visionary ideas with the tools, resources, and communities needed to scale design, technology, and human potential.
Creating platforms and visual systems that connect visionary ideas with the tools, resources, and communities needed to scale design, technology, and human potential.
Creative direction for the Buckminster Fuller Institute’s Design Science Studio, advancing regenerative design initiatives grounded in Buckminster Fuller’s systems-based philosophy. The work translated design science principles into clear visual frameworks, scalable campaigns, and applied sustainability concepts across outdoor media, digital platforms, and collaborative product development.
Michael helped design the curriculum for the inaugural cohort and participated as a founding member, contributing to collaborative research and applied strategy. Studio work was exhibited internationally, including during Art Basel Miami, through online programming with Gray Area SF, and in convenings with the United Nations in partnership with Leadership on Purpose.
Our Team
alicia keys
Creating visual ecosystems that extend stories, artists, and experiences into culture.
Entertainment + Artist Worldsproject rock
Building identity systems where athletes, products, and communities become movements.
SOXIAL + BRAND GUIDELINESCultural Experienceslincoln center
Creating visual systems and experiences that connect artists, audiences, and one of the world’s leading cultural institutions through the power of live performance.