coca-cola
Culture + Packaging
Creative direction, illustration, and packaging design connecting one of the world's most recognized brands with the energy of electronic dance music and youth culture.
The project translated music, movement, and visual expression into collectible packaging and
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The creative system combined illustration, typography, and product storytelling to build an authentic visual language rooted in electronic dance music culture while remaining unmistakably Coca-Cola.
The result balanced global brand consistency with local cultural relevance, creating designs that felt energetic, contemporary, and collectible.
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By connecting an iconic global brand with electronic dance music, youth culture, and audiences worldwide, the project demonstrated how thoughtful design can elevate everyday products into meaningful cultural artifacts.
