BURNING MAN PROJECT
COmmunity + Cultural Systems
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Creative direction, illustration, and packaging design connecting one of the world's most recognized brands with the energy of electronic dance music and youth culture.
The project translated music, movement, and visual expression into collectible packaging and promotional experiences that celebrated creativity while strengthening Coca-Cola's connection to a new generation of consumers.
Rather than treating packaging as a container, the work positioned it as a cultural touchpoint—an object capable of extending the brand beyond the shelf and into the communities, events, and experiences where culture is created and shared.
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The creative system combined illustration, typography, and product storytelling to build an authentic visual language rooted in electronic dance music culture while remaining unmistakably Coca-Cola.
The result balanced global brand consistency with local cultural relevance, creating designs that felt energetic, contemporary, and collectible.
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By connecting an iconic global brand with electronic dance music, youth culture, and audiences worldwide, the project demonstrated how thoughtful design can elevate everyday products into meaningful cultural artifacts.
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2025 Tomorrow Today Themed Man Base Design Participant
2024: Beyond Black Rock - Reno International Airport, Nevada
2023: A Dream Made Real - Reno International Airport, Nevada
2019: No Spectators: The Art of Burning Man - Oakland Museum of Art
2019: No Spectators: The Art of Burning Man - Cincinnati Art Museum
2018: No Spectators: The Art of Burning Man - Smithsonian Institution
2017: City of Dust: The Evolution of Burning Man - Nevada Museum of Art
2014: Default World Dreaming - Gallery 151 - New York
Identity design for Fly Ranch, Burning Man Project's 3,800-acre off-grid ranch in Nevada's Great Basin, supporting year-round art, ecological restoration, and community engagement.
The Vision Beyond Borders Whiteout app is a camera-based, on-the-ground guide for Burning Man’s Fly Ranch or navigating Burning Man’s Black Rock City. The app works day or night, even in zero-visibility conditions like dust storms, making it an essential survival tool for the setting.
Burning Man Man Base Design Proposal — Selected as one of 5–6 invited artists and architectural teams to develop a concept proposal for Burning Man's annual Man Base, integrating architecture, participant experience, structural feasibility, and the event's annual theme.
Burners Without Borders 20th Anniversary — Creative direction for the 20th anniversary celebration of Burners Without Borders, highlighting two decades of humanitarian response, community resilience, and participatory culture.
Designed collectible embroidered patches earned through Burners Without Borders volunteer initiatives and acts of service on the playa and in the default world, recognizing a commitment to civic engagement, participation, and meaningful community impact.
Featured in the Smithsonian's No Spectators: The Art of Burning Man and now part of the museum's permanent collection. Additional exhibitions include No Spectators: Beyond the Renwick at the Oakland Museum of California, City of Dust: The Evolution of Burning Man at the Nevada Museum of Art, and Beyond Black Rock, A Dream Made Real, and depARTures at Reno–Tahoe International Airport.
Creative direction and visual identity for the 2020 Burners Without Borders Spring Summit. Traditionally held at Fly Ranch, the annual gathering was reimagined as a global online event in response to the COVID-19 pandemic.
