Project Rock + Under ARMour

Role
Creative Direction • Design Strategy • Curriculum Development

Focus
Systems Thinking • Regenerative Design • Cultural Innovation • Future Frameworks

Platforms
Identity Systems • Campaigns • Digital • Experiential • Environmental • Education

Future Systems + Regenerative Design

Creative direction and design strategy for the Buckminster Fuller Institute's Design Science Studio—an international initiative applying Buckminster Fuller's principles of comprehensive anticipatory design science to contemporary cultural, environmental, and social challenges.

Project Rock + Under Armour

Brand guidelines + social media

Creative direction for brand guidelines and social media design supporting Project Rock, Under Armour's performance brand created with Dwayne Johnson. The project established a cohesive visual guide for consistent communication across all platforms.
Developed comprehensive brand guidelines and adaptable social media assets that translated the brand's bold, motivational identity into campaigns and everyday content.
Delivered a unified visual framework that strengthened brand consistency, streamlined content creation, and supported Project Rock's continued growth across all physical and digital channels.

Project Rock + Under Armour

Creative direction for brand guidelines and social media design supporting Project Rock, Under Armour's performance brand created with Dwayne Johnson. The project established a cohesive visual guide for consistent communication across all platforms.
Developed comprehensive brand guidelines and adaptable social media assets that translated the brand's bold, motivational identity into campaigns and everyday content.
Delivered a unified visual framework that strengthened brand consistency, streamlined content creation, and supported Project Rock's continued growth across all physical and digital channels.