Creative direction for brand guidelines and social media design supporting Project Rock, Under Armour's performance brand created with Dwayne Johnson. The project established a cohesive visual guide for consistent communication across all platforms.

Developed comprehensive brand guidelines and adaptable social media assets that translated the brand's bold, motivational identity into campaigns and everyday content.

Delivered a unified visual framework that strengthened brand consistency, streamlined content creation, and supported Project Rock's continued growth across all physical and digital channels.