Digital

ui/ux ⇄ Social ⇄ APP ⇄ Experiential ⇄

Skin in the Game: 360° VR Film + Book

Pharrell Williams, Daniel Arsham, & David Campbell

Skin in the Game is an immersive 360° VR film and print publication, filmed at the Brooklyn Academy of Music and the Solomon R. Guggenheim Museum, that positions performance within architectural space and institutional context. The project places viewers inside the choreography, telling the story from the dancer’s point of view—breath, movement, proximity, and spatial tension unfolding in real time—transforming spectatorship into embodied experience.

Premiering at BAM and later presented by Treefort Music Fest, the YoungArts Foundation, and Royce Hall, the work bridges contemporary performance, immersive cinema, and art publishing as a unified cultural artifact.

Creative Direction:
Michael Robinson

Focus: Immersive Media · Performance Narrative

Scope: Creative Direction · Production · Photography · Design · Environmental Graphics

Platforms: VR · Film · Print · Experiential

Project Rock × Under Armour

Creative direction and brand guideline development for Project Rock in collaboration with Under Armour. The work established a scalable visual framework translating performance-driven identity into cohesive brand systems across physical, digital, and experiential environments.

Responsibilities included the design and implementation of brand standards, ensuring consistency across product launches, retail, live activations, and campaign assets. Social media systems were developed to align tone, typography, and visual hierarchy across platforms—extending brand clarity into high-volume, real-time content environments.

Creative Direction:
Michael Robinson

Focus: Brand Systems · Performance Identity

Scope: Brand Guidelines · Identity Design · Promotion Design · Social Media Design · Image Direction

Platforms: Digital · Physical · Experiential · Social

p/art app

P/ART is a GPS-based augmented reality platform that activates site-specific digital content within physical space. Using precise geolocation triggers, the app enables cultural institutions, artists, and communities to layer historical context, media, and immersive storytelling directly onto real-world environments—transforming public space into an interactive, living archive.

Creative Direction:
Michael Robinson

Focus: Location-Based Systems · Immersive Media · UI/UX

Scope: App Concept Development
AR/VR Experience Design
Identity Systems
Information Architecture

Platforms: Mobile · Digital · Experiential

East Forest ⇄ Urban Ceremony Visualizer

360º Visualizer translated the artist’s live EKG biofeedback into real-time generative visuals, transforming up to eight million data points into evolving projections mapped across four surrounding walls.

Designed as a fully embodied environment, the installation converted heartbeat rhythms into dynamic form, light, and motion—turning physiological signal into spatial experience. The result was a meditative yet technologically advanced performance system that merged biometric data, immersive projection, and ceremonial atmosphere into a unified sensory field.

Creative Direction:
Michael Robinson

Focus: Immersive Design · Bio-Responsive Design

Scope: Generative Visual System · Projection Environment Design · Identity Visualization · Experiential Production

Platforms: Live Performance · Projection · Immersive Environment

East Forest ⇄ Urban Ceremony ⇄ 360º Logo Visualizer

AllianceBernstein

Creative direction for a targeted social media campaign positioning AllianceBernstein as a trusted financial partner for professional athletes. The work translated performance-driven mindset into long-term investment strategy, framing financial planning as a way to win on and off the field.

Creative Direction:
Michael Robinson

Focus: Identity Design · Financial Brand Strategy

Scope: Social Media Campaign · Image Direction · Promotion Design

Platforms: Digital · Social Media