KWIAT and fred leighton

Creative direction supporting the visual and spatial expression of two heritage luxury jewelry houses. The work focused on translating brand legacy into refined environmental graphics, pattern systems, and illustrative elements, ensuring clarity, restraint, and continuity within flagship retail environments.

The approach balanced craft, history, and modern presentation, reinforcing brand values through physical touchpoints experienced in-store.

Creative Direction: Michael Robinson

Focus: Creative Direction · interior signage · product illustration · pattern design for heritage luxury retail environments.


Scope: Interior Signage · Product Illustration · Pattern Design


Platforms: Digital · Physical · Experiential

Kwiat and Fred Leighton Flagship Building and Product Illustration

A woman wearing a sparkly sleeveless top and a diamond flower-shaped necklace posing against a floral patterned background.
A digital illustration of a silver ring encrusted with diamonds, placed above a dreamcatcher with geometric patterns, surrounded by stylized flowers and leaves on a black background.

Kwiat flagship store interior signage

A digitally illustrated building with decorative floral and bee motifs surrounding it.
Flagship store + Product illustration
Artwork depicting a blue outline illustration of a building, with green leaves, two large diamond rings with one being closer, set against a background with pink rays.
Flagship store + Product illustration
Sign featuring a building illustration with floral accents and a photo of a woman wearing a necklace.

Kwiat flagship store illustration and pattern design

Close-up of diamond jewelry, including necklaces, rings, and loose diamonds, with a background of a building facade.
Product illustration + Branded patterns
A diamond ring featuring multiple large diamonds, a stylized building at the center, surrounded by floral patterns with flowers and leaves, and radiant lines emanating in the background.
Flagship store + Product illustration
A decorative arrangement featuring a large gemstone cluster, leaf illustrations, a geometric patterned background, and a chain of rectangular gemstones.
Black handbag with pink flower and leaves design, against a matching patterned background.
Pattern of stylized white flowers and leaves on a gray background.
Pattern with floral design and geometric outlines in pink and navy blue sections.
Seamless pattern of blue-outlined flowers and leaves on a pink background.
Pattern of white outlined flowers and leaves on a light green background.
A patterned black handbag with floral and geometric designs, placed in front of a blue and white floral wallpaper background.
Pattern of white floral arrangements on a dark blue background.
A wide, shiny silver ring covered with multiple small diamonds, set against a pink background with a recurring black and white floral pattern.