Dodge

As part of the Chrysler rebrand, creative direction for the Dodge Challenger relaunch reasserted an American performance icon for a new generation. From owners’ manuals and scale models to immersive launch event design and campaign assets, the work translated heritage muscle into a cohesive, modern brand system. The relaunch honored the Challenger’s legacy while amplifying its presence across print, digital, product, and experiential touchpoints, aligning precision engineering with bold visual language and renewed cultural relevance.