optum
Brand Guidelines and Brand Extensions
Creative direction and visual system development supporting Optum’s healthcare, technology, and data-driven services. The work focused on translating complex information, digital tools, and service ecosystems into clear, human-centered design systems that could function across clinical, enterprise, and public-facing environments.
Design solutions emphasized clarity, trust, and usability, ensuring consistency across digital platforms while remaining adaptable to evolving healthcare needs and regulatory contexts.
Creative Direction: Michael Robinson
Client: Alicia Keys and J Records
Focus: Brand Systems · Information Design
Scope: Promotion Design · Image Direction · Identity Design · Information Design
Platforms: Digital · Physical · Experiential
Brand Guidelines • Logo animations
Illustrations
Brand Guidelines • Illustrations
Icon Design • Brand Guidelines • Icon animations
