New Belgium Brewing
360° Launch Campaign ⇄ New York
Creative Direction | Design | Type Design | Illustration
L⇄R: Experiential Marketing ⇄ Custom Font > Poster Campaign
NY Launch Typeface
Invitations hand-delivered by Samurai Messengers
L⇄R: Social Media ⇄ Ready-mades: Stickers + Guerilla Marketing
Promo Shirts
