Creative direction and visual system development supporting Coca-Cola’s brand expression across promotional, illustrative, and packaging-led touch points. The work focused on translating an iconic global identity into flexible, contemporary design systems capable of operating in high-energy, youth-driven cultural environments.

This included the development of limited-edition can designs created to compete directly with Red Bull in dance clubs, electronic music festivals, and concert settings—leveraging illustration, color, and graphic impact to increase visibility and relevance within nightlife and EDM culture. The approach balanced heritage and innovation, ensuring recognizability while expanding Coca-Cola’s presence in performance-driven, experiential contexts.