Thursday boot co.
Identity Design + Brand Launch
Creative direction supporting the launch of Thursday Boot Co., including the development of the brand identity and launch campaign. Separately, oversaw a social media collaboration with students from Parsons School of Design that generated original content and press coverage for the emerging brand.
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Developed the brand identity and launch campaign, including a social media collaboration with students from Parsons School of Design that paired emerging creative talent with authentic brand storytelling.
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Successfully launched the brand with a distinctive visual identity, generated press through the Parsons collaboration, and built early awareness for Thursday Boot Co.
Role
Creative Direction • Experiential Campaign • Brand Launch
Focus
Identity Design • Brand Launch • Creative Direction • Social Media Campaign • Partnership Strategy
Identity Design + Packaging
Identity Design + Social Media
Trade Show Design
Identity Design
