Alicia_2025 | Elevate Your Brand Today — Michael Robinson NYCCreative Director NYC | Brand Strategy, Experiential Design & Cultural Storytelling

Alicia Keys

360˚ALBUM CAMPAIGN ⇄ THEATER CAMPAIGN

Creative Direction

Promotion Design

Image Direction

Identity Design

Illustration

Packaging

Hells Kitchen ⇄ Promotion ⇄ Outdoor campaign

Digital illustration of a woman's face with purple skin, gold hoop earrings, and colorful lips. She wears a dark blue cap with neon pink and blue text and logos, including "Hell's Kitchen" and "A New Musical." A gold tag on her ear reads "Music & Lyr

Colorful exterior billboard advertisement for the musical 'Hellos Kitchen' featuring stylized illustrations of a woman singing at a piano, a woman with large earrings, and a large heart with piano keys, against vibrant backgrounds of purple, pink, or

The poster for the musical 'Hell's Kitchen' features a stylized illustration of a woman's face with purple and teal shading, gold hoop earrings, and a golden tag with the words 'Music & Lyrics by Alicia Keys'. The background is a gradient from yellow

Outdoor campaign

Digital artwork of a black grand piano silhouette with a keyboard design, overlaid on a background of abstract geometric shapes in gold and white, resembling a stylized open book or cityscape.

A stylized digital illustration of a woman's face wearing sunglasses with red lipstick and hoop earrings. The background features a black heart with vibrant purple text spelling 'HELLO'S KID CHEN' and a piano keyboard. There is text on the woman’s fo — A stylized digital illustration of a woman's face wearing sunglasses with red lipstick and hoop earrings. The background features a black heart with vibrant purple text spelling 'HELLO'S KID CHEN' and a piano keyboard. There is text on the woman’s forehead that reads 'EVERYTHING YOU WANT TO BE, YOU ALREADY ARE.' Additional text at the bottom indicates music and lyrics by Alicia Keys, a book by Kristoffer Diaz, choreography by Camille A. Brown, and directed by Michael Greif.

Songs in A Minor ⇄ 360˚ Album campaign

A woman dressed in an eclectic, high-fashion outfit lying on a vintage velvet sofa. She wears a large red floppy hat, a white striped shirt with a black and red striped tie, a fur stole, and multiple jeweled belts. In one pose, she blows a bubblegum

Album cover and CD of Alie Keys' music album titled "Songs in Aminor" featuring a woman wearing a green hat and outfit, posing with hand on hip against a dark background.

Three women in stylish clothing posing with a white piano. The woman on the right is relaxing on the piano, wearing a black and beige tie-dye jacket, a white hat, and jewelry. The other two women are featured in smaller inset images, also wearing tie

Collage of black and white photos of a young woman with braided hair, playing a keyboard, lying down, and posing with handwritten text overlays.

A woman lying on a green cushioned sofa, smiling and wearing a brown outfit with a pointed headwrap, and a young person playing a white grand piano, wearing a black and gray tie-dye jacket, with braided hair.

A young woman with braided hair and bead accessories, wearing a sleeveless leather top, standing in front of a plain white wall.