buckminster fuller institute
Creative direction for the Buckminster Fuller Institute’s Design Science Studio, advancing regenerative design initiatives grounded in Buckminster Fuller’s systems-based philosophy. The work translated design science principles into clear visual frameworks, scalable campaigns, and applied sustainability concepts across outdoor media, digital platforms, and collaborative product development.
Michael helped design the curriculum for the inaugural cohort and participated as a founding member, contributing to collaborative research and applied strategy. Studio work was exhibited internationally, including during Art Basel Miami, through online programming with Gray Area SF, and in convenings with the United Nations in partnership with Leadership on Purpose.
Creative Direction: Michael Robinson
Focus: Brand Systems · Integrated Campaigns · Cultural Systems · Sustainability Initiatives
Scope: Campaign and Promotion Design · Outdoor Media · Identity Systems · Product Concept Development
Platforms: Outdoor · Digital · Physical · Experiential
H.O.M.E. 2030
House of Magical Experiences 2030: A sustainable product platform inspired by Buckminster Fuller’s design science philosophy, translating environmental systems thinking into contemporary brand culture through proposed collaborations with The North Face, Nike, and Harley-Davidson.
H.O.M.E. 2030: THE North Face
H.O.M.E. ⇄ The North Face ⇄ Tent II
H.O.M.E. ⇄ The North Face ⇄ Tent III
H.O.M.E. ⇄ The North Face ⇄ Tent I
H.O.M.E. 2030: Nike buckminster superstar AIR MAX
HARLEY DAVIDSON ⇄ MUSHROOM leather Jackets + Helmets
Invisible/visible
Outdoor + Billboard and Poster Campaign
Membership Drive
Digital + Social Campaign
